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Smarta Technology named Local Business Accelerator winner

Western Mail announces Smarta Technology as Local Business Accelerator Winner.

Home Automation specialists Smarta Technology has been revealed as the Western Mail Local Business Accelerators competition winner.

Formed in 2009 by civil engineer Mark Wray, the Cardiff based home automation installer offer domestic and commercial customers a high quality electrician service that empowered homeowners to use digital technology to control functions around the home – from electronic equipment and home entertainment to heating and lighting systems.

The Cardiff based electrical engineers are a licensed installer of Control4 home automation technology. An accredited ‘Gold Dealer’ installer of Control4 systems, Smarta Technology use Control4 to enable homeowners control devices around the home remotely using smartphone and mobile devices.  The US automation supplier has grown significantly in the UK over the past four years stimulated by the growth in digital technology.

The business was one of three finalists in the Western Mail LBA competition: the others being MudTrek Mountain Bike Breaks and Yolk Recruitment.

The three finalists were chosen by the Western Mail’s LBA business mentoring team of chief executive of business services group MSS, Bill Mayne, managing director and founder of Effective Communication Alastair Milburn and associate director with professional advisory firm Grant Thornton, Chris Burgess.

As well as mentoring from the trio, all the businesses are being provided with advertising campaigns with a value of £25,000 with the Western Mail and website

Mr Wray said: “When we entered the competition it came as a complete shock when we made the final three, so it is fantastic that we have won and are now hoping we can go even further in the competition.”

“The publicity around being a finalist really helped in terms of our brand awareness.”

The home automation business, which is currently recruiting, has a UK wide reach with contracts from residential homes to commercial offices. It is currently in discussions with a view to installing its technology in a number of new luxury housing developments across Wales and the West Country.

Mr Wray also praised the support provided by the competition’s mentors, who were also tasked with selecting the overall winner.

Mr Wray said: “All three mentors have been fantastically supportive and offered fresh ways to take the business forward. It was also invaluable to hear of their own experiences in businesses.”

Mr Wray’s company also provides other remote energy controlling technologies.

“We are very busy at the moment and are looking to recruit a further two engineers.

“We are striving to make the £1m turnover mark for our current financial year which ends in July.”

The UK-wide LBA competition is being organised by the Newspaper Society. The competition will progress over coming months where Smarta Technology will now be entered into the LBA Welsh final. The winner of the Welsh Final will then compete in the UK grand final.

The overall winner  of the UK grand final will receive a package of prizes, including £10,000 from the Business Growth Fund and a year’s mentoring from Dragon’s Den panelist and serial entrepreneur Debra Meaden.

For further information about Smarta Technology please visit


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